Could the ‘drive a dirty car campaign’ go too far?
In January, Gov. Jerry Brown declared that California was in an emergency drought situation. The need to conserve precious and dwindling water resources in the state prompted the “drive a dirty car” campaign. The public awareness push challenges residents to go an entire month without washing their car. The campaign has received more of a favorable response than some supporters originally may have expected. In fact, since January, water usage has dropped by 5 percent — although the statistic doesn’t specifically factor in the no-wash movement. “We had no idea how this would go down,” said Nancy Broschart, management analyst at Ventura Water. The campaign is [...]





